Pick your niche

Playbooks

• Online fitness coach

  "How much is coaching?" lands at midnight, and by morning she has found another coach.

  See the playbook for Online fitness coach

• Real estate agent

  Every listing brings a pile of "still available?" DMs, and the serious buyers are buried in it.

  See the playbook for Real estate agent

• Med spa

  "How much is Botox?" gets asked fifty ways, and nobody books until someone explains units.

  See the playbook for Med spa

• Lash, brow and hair

  You're mid-appointment with glue on your gloves while new clients ask for your next opening.

  See the playbook for Lash, brow and hair

• Course creator

  Launch day sends hundreds of "details?" comments, and each one needs an answer before the cart closes.

  See the playbook for Course creator

• Yoga or pilates studio

  First-timers ask which class fits them, then go quiet before they ever book the intro.

  See the playbook for Yoga or pilates studio

• Wedding photographer

  Couples ask your price before they've seen your work, then compare you on a number.

  See the playbook for Wedding photographer

• Tattoo studio

  "How much for a small one?" with no size, no placement and no reference photo.

  See the playbook for Tattoo studio

• Hair colorist

  "How much for balayage?" arrives without a photo, and the honest answer depends on hair you can't see.

  See the playbook for Hair colorist

• Nail tech

  You're halfway through a set while the DMs ask for Saturday, and the slot is gone before you can reply.

  See the playbook for Nail tech

• Business and life coach

  People ask "what's the investment?" and vanish when the number arrives without any context.

  See the playbook for Business and life coach

• Wedding planner

  Couples ask if their date is open before you know the city, the guest count or the budget.

  See the playbook for Wedding planner

• Wedding venue

  "Is September 12 open?" comes in all weekend, and every real answer needs a tour.

  See the playbook for Wedding venue

• Barber

  Half your DMs say "you got anything today?" and you're the one holding the clippers.

  See the playbook for Barber

• Makeup artist

  A bride asks for a quote and forgets the bridesmaids, the trial and the drive to the venue.

  See the playbook for Makeup artist

• Auto detailing

  "How much for ceramic?" with no car, no photos and no idea what the paint looks like.

  See the playbook for Auto detailing

• Pet groomer

  Owners ask for a price before they tell you the breed, the weight or the state of the coat.

  See the playbook for Pet groomer

• Portrait and family photographer

  Mini session dates fill up while you answer the same questions about times and photo counts.

  See the playbook for Portrait and family photographer

• Brow and PMU artist

  "Does it hurt?" and "how long does it last?" land while you're drawing someone's brows.

  See the playbook for Brow and PMU artist