Mastak playbook

Pet groomer

Owners ask for a price before they tell you the breed, the weight or the state of the coat.

Comment GROOM under a before and after reel, the AI asks breed, weight and coat, then books a slot; health questions go to the vet.

Breed, weight and coat first, then a puppy intro

A follower comments GROOM under a post. Here is the DM thread on the follower's phone a moment later, with the AI answering for Biscuit & Bubbles Grooming.

Where the chat ends

Puppy intro booked for Tuesday at 3:00 PM ET. Lead tagged: goldendoodle, 60 lb, 4 months, matting behind ears, scratching passed to vet.

Read the whole chat
  1. Biscuit & Bubbles Grooming: Hi! Who's the pup? Breed, weight and when was the last groom?
  2. Customer: Mochi, a 60 lb goldendoodle, 4 months old. Never been groomed
  3. Biscuit & Bubbles Grooming: Aw, Mochi sounds adorable. Puppy first grooms are gentle and short. A full groom for her size starts at $120, and it's $85 for the puppy intro.
  4. Customer: Her coat is kinda tangled behind the ears
  5. Biscuit & Bubbles Grooming: Thanks for telling me. If there's matting, de-matting is extra, usually $20 to $40, and Marcy decides on the day. She never shaves down without asking you first.
  6. Customer: She's scratching a lot, is that normal?
  7. Biscuit & Bubbles Grooming: That's one for your vet, I can't say what's behind it. Marcy can still groom her if the vet says it's fine. Want a slot?
  8. Customer: Tuesday?
  9. Biscuit & Bubbles Grooming: Tuesday at 3:00 PM ET is open for drop-off. You're booked for Mochi's puppy intro. Bring her vaccine records, we need them on file.
Demo data. Biscuit & Bubbles Grooming, the customer, the prices and the times are made up.

What the AI handles

The pet groomer playbook comes with these conversations written in. Your own prices, hours and answers go on top.

  • Grooming price guide to booked groom

    Sends the price guide, then asks breed, weight and coat condition to quote.

  • Groom booking with vaccine check

    Gets breed, size, coat and vaccine status, then books a slot.

  • Price by size, with the matting note

    Gives the range for the dog's size and explains what changes the price.

Code words in this playbook

  • GROOM
  • PUPPY
  • PRICES
  • BATH
  • BOOK

Pick the ones that fit your posts, or set your own.

How it goes in Mastak

Three steps in the dashboard. No code, and nobody has to get on a call with you.

  1. Connect Instagram

    Log in with Instagram and let Mastak answer your comments and messages. Instagram connection is in early access, by invite.

  2. Pick the pet groomer playbook

    Fill in your prices, hours and address, then choose the posts and a code word like GROOM. The AI answers only from what you put on your card.

  3. Go live

    Try it in the simulator first, playing the buyer. Once it's on, every chat shows up in your dashboard, and when someone needs you the AI goes quiet and sends you the thread.

See pricingAll niches

Get early access

Instagram connection opens by invite while Meta reviews the app. Leave your email and the invite comes from Drey, the founder.

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