How Mastak works
Connect Instagram, pick a niche, go live. Here is each setup step, then what the AI seller does once a buyer comments or writes.
Setup, step by step
Six steps in the dashboard. No code, and nobody has to get on a call with you.
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Sign up
Create an account with your email.
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Connect Instagram
Log in with Instagram and allow Mastak to read and answer your messages and comments. Instagram connection is in early access, by invite.
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Pick your niche
Choose your kind of business and a playbook made for it: how the chat opens, which questions it asks and when it hands the buyer to you. Playbooks cover 19 niches, from fitness coaches, med spas and wedding photographers to barbers, pet groomers and auto detailers. See them all.
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Fill in your business card
Prices, address, opening hours and the answers you give every day. Add PDFs, links or plain text to the knowledge base. The AI sells only from what you put here.
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Turn the funnel on
Choose the posts and the code word. A comment with that word opens a private DM, and the AI takes the conversation from there.
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Test it in the simulator
Play the buyer. Ask the hard questions, push on price, ask for a person, and adjust before a real buyer writes.
When a buyer writes
What the AI seller does in one conversation, in the order it usually happens.
- The comment
- Someone comments your code word under a post. Typos still count. The AI answers privately in the DM and can leave a short public reply under the comment.
- The conversation
- It answers in Direct from your catalog, prices and files, in your tone. A buyer who comes back a week later picks up where she left off.
- The one question
- Instead of a form, it asks the single thing it needs to suggest the right item or service.
- The offer
- Items and prices from your catalog. When a buyer says it's too expensive, it answers with facts from your card and never makes up a discount.
- The booking
- It offers open times from your calendar and books inside the chat. If the buyer needs a moment, it can hold the slot until they confirm.
- The follow-up (Beta)
- A buyer goes quiet; the AI can come back politely with a new angle, then stops.
- The handoff
- When a buyer is ready to buy, asks for a call or needs a person, the AI goes quiet in that chat and you get an alert with the reason and the full thread.
Where you see it
Every chat lands in one dashboard, and you can step into any of them.
- Overview
- New requests, how many reached the goal, your conversion, and a list of what needs you right now: leads waiting for a person, questions the AI couldn't answer.
- Chats
- A list or a board with columns from New and In conversation to Booked, Showed up, Paid and Dropped off. Take over any chat with one button; the AI stays silent there until you hand it back.
- Bookings
- Your services, open times and every booking the AI made, as a list or a calendar.
- Funnels
- The posts, code words and playbook each funnel runs, plus your knowledge bases and the AI settings.
Where leads go
A qualified lead can leave Mastak the moment it's ready.
Signed webhook
Each lead is posted to your URL with an HMAC signature. Point it at your CRM. Webhook docs
Google Sheets
A new row for every lead.
Built-in calendar
The AI books straight into it from the chat.
Google Calendar
Bookings appear on the calendar you already check.
Instagram's rules, built in
Mastak works through Instagram's official messaging API, so it keeps to the limits Instagram sets for every app that uses it. A comment can get one private reply, sent within 7 days of the comment. After a buyer's last message you have a 24-hour window to answer in Direct, and the dashboard shows how much of it is left.
Instagram is a trademark of Meta. Mastak is not affiliated with or endorsed by Meta.