Mastak playbook
Real estate agent
Every listing brings a pile of "still available?" DMs, and the serious buyers are buried in it.
Comment TOUR under a listing reel, the AI sends price and HOA, asks budget and timeline, then books a showing.
"Still available?" answered, then a showing booked
A follower comments TOUR under a post. Here is the DM thread on the follower's phone a moment later, with the AI answering for Larkin Row Realty.
Where the chat ends
Showing booked for Tuesday at 3:00 PM ET. Lead tagged: buyer, pre-approved to $400K, move-in by August.
Read the whole chat
- Larkin Row Realty: Thanks for the comment. The Alder Lane listing is $389,000 with an $85 monthly HOA. Want a tour, or more details first?
- Customer: Tour. Is it still available?
- Larkin Row Realty: Yes, no offers yet as of this morning. Are you buying, and do you have a rough budget?
- Customer: Buying. Pre-approved up to 400k
- Larkin Row Realty: Good, this one fits. What's your timeline: moving in the next couple of months, or just starting to look?
- Customer: Want to be in by August
- Larkin Row Realty: Plenty of time. Jordan has showings open Tuesday at 3:00 PM or Wednesday at 5:30 PM. Which works better?
- Customer: Tuesday works
- Larkin Row Realty: Booked for Tuesday at 3:00 PM at 214 Alder Lane. Jordan will text you the day before. Want her to pull anything up beforehand, like the HOA documents or recent comps?
What the AI handles
The real estate agent playbook comes with these conversations written in. Your own prices, hours and answers go on top.
Listing details to every commenter
Sends price, HOA and details to anyone who comments TOUR or PRICE, then asks buy, sell or rent.
Showing booked without the back and forth
Offers two showing times, confirms one and collects a name and phone number.
Price and HOA answered fast
Answers 'still available?' and 'what's the HOA?' from the listing facts, then offers a showing.
Code words in this playbook
- TOUR
- SHOWING
- PRICE
- VALUE
- OPEN HOUSE
Pick the ones that fit your posts, or set your own.
How it goes in Mastak
Three steps in the dashboard. No code, and nobody has to get on a call with you.
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Connect Instagram
Log in with Instagram and let Mastak answer your comments and messages. Instagram connection is in early access, by invite.
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Pick the real estate agent playbook
Fill in your prices, hours and address, then choose the posts and a code word like TOUR. The AI answers only from what you put on your card.
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Go live
Try it in the simulator first, playing the buyer. Once it's on, every chat shows up in your dashboard, and when someone needs you the AI goes quiet and sends you the thread.