Mastak playbook
Course creator
Launch day sends hundreds of "details?" comments, and each one needs an answer before the cart closes.
Comment COURSE under a reel, a lesson preview goes out, the AI answers price and time questions and sends the checkout link.
"Is it worth it?" gets a straight answer and a checkout link
A follower comments COURSE under a post. Here is the DM thread on the follower's phone a moment later, with the AI answering for Freelance Books Club.
Where the chat ends
Checkout link sent. Lead tagged: freelancer, spreadsheet abandoned in March, price accepted.
Read the whole chat
- Freelance Books Club: Hi, this is the Freelance Books Club assistant. Here's the free lesson on setting up your books in an afternoon. What do you want to learn first?
- Customer: I freelance and my taxes are a mess every April
- Freelance Books Club: That's exactly what Tess built the course around. Do you track income anywhere now, even a spreadsheet?
- Customer: A spreadsheet I stopped updating in March
- Freelance Books Club: Classic. Books in a Weekend is $197, self-paced: about 4 hours of video plus templates. Most people finish it in a weekend and then spend 15 minutes a week. Want the checkout link?
- Customer: Is it worth it? I've bought courses I never finished
- Freelance Books Club: Fair question. Go through the first two modules and decide from there; the refund terms are on the checkout page, and I'd rather you read them there than get my summary. There's also a members Q&A with Tess every other Thursday.
- Customer: ok send it
- Freelance Books Club: Here you go: freelancebooks.example.com/weekend. Checkout takes about two minutes and you get access right away. Reply here if anything looks off.
What the AI handles
The course creator playbook comes with these conversations written in. Your own prices, hours and answers go on top.
Free guide to course enrollment
Sends the free guide to anyone who comments GUIDE or COURSE, then asks what they want to learn first.
Enrollment with payment plan
Walks a ready lead to checkout, explains the payment plan and answers the 'is it worth it?' question.
'Is it worth it?' answered with facts
States the price, lists what's inside and shares proof, then asks what would make it a yes.
Code words in this playbook
- COURSE
- ENROLL
- JOIN
- WAITLIST
- GUIDE
Pick the ones that fit your posts, or set your own.
How it goes in Mastak
Three steps in the dashboard. No code, and nobody has to get on a call with you.
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Connect Instagram
Log in with Instagram and let Mastak answer your comments and messages. Instagram connection is in early access, by invite.
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Pick the course creator playbook
Fill in your prices, hours and address, then choose the posts and a code word like COURSE. The AI answers only from what you put on your card.
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Go live
Try it in the simulator first, playing the buyer. Once it's on, every chat shows up in your dashboard, and when someone needs you the AI goes quiet and sends you the thread.