Mastak playbook

Wedding planner

Couples ask if their date is open before you know the city, the guest count or the budget.

Comment CHECKLIST under a reel, the checklist goes out, the AI asks date, city, guests and budget, then books a call with the planner.

Date, city, guests and budget, then a call with you

A follower comments CHECKLIST under a post. Here is the DM thread on the follower's phone a moment later, with the AI answering for Fig & Linen Weddings.

Where the chat ends

Call held for Tuesday at 3:00 PM ET. Lead tagged: Oct 17, Columbus area, 110 guests, day-of coordination, budget about $2,000. Date not confirmed.

Read the whole chat
  1. Fig & Linen Weddings: Congratulations! This is Priya's assistant at Fig & Linen Weddings. What's your date, city and rough guest count?
  2. Customer: October 17, near Columbus, about 110 guests
  3. Fig & Linen Weddings: Lovely. Do you want help with everything, or just some pieces like vendors and the timeline?
  4. Customer: We've booked the venue and photographer. Mostly need someone to run the day. What does that cost?
  5. Fig & Linen Weddings: Day-of coordination starts at $1,400 and includes a timeline, vendor check-ins and Priya on site. Partial planning is $3,200 and full planning starts at $6,500. What budget are you working with for planning help?
  6. Customer: Around 2,000. Is October 17 open?
  7. Fig & Linen Weddings: I can't see Priya's calendar from here, so I won't promise the date. She confirms it on a call, and the $1,400 package fits your budget with room to spare.
  8. Customer: ok let's do a call
  9. Fig & Linen Weddings: Priya has a 20-minute call open Tuesday at 3:00 PM ET. I'll hold it for you, and she'll check October 17 on the call.
Demo data. Fig & Linen Weddings, the customer, the prices and the times are made up.

What the AI handles

The wedding planner playbook comes with these conversations written in. Your own prices, hours and answers go on top.

  • Wedding checklist to planning call

    Sends the planning checklist, then asks date, city, guest count and budget before offering a call.

  • Planning call booking

    Gathers date, city, guests and budget, then books the first call with the planner.

  • Pricing question to a clear next step

    Gives the starting range for each service level and asks what help the couple needs.

Code words in this playbook

  • CALL
  • CHECKLIST
  • PLANNER
  • BUDGET
  • DATE

Pick the ones that fit your posts, or set your own.

How it goes in Mastak

Three steps in the dashboard. No code, and nobody has to get on a call with you.

  1. Connect Instagram

    Log in with Instagram and let Mastak answer your comments and messages. Instagram connection is in early access, by invite.

  2. Pick the wedding planner playbook

    Fill in your prices, hours and address, then choose the posts and a code word like CHECKLIST. The AI answers only from what you put on your card.

  3. Go live

    Try it in the simulator first, playing the buyer. Once it's on, every chat shows up in your dashboard, and when someone needs you the AI goes quiet and sends you the thread.

See pricingAll niches

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Instagram connection opens by invite while Meta reviews the app. Leave your email and the invite comes from Drey, the founder.

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