Mastak playbook
Business and life coach
People ask "what's the investment?" and vanish when the number arrives without any context.
Comment CALL under a reel, the AI asks what you want to change and by when, then books a discovery call; no income promises.
The investment question, answered before the call
A follower comments CALL under a post. Here is the DM thread on the follower's phone a moment later, with the AI answering for Northbound Coaching.
Where the chat ends
Discovery call booked for Tuesday at 3:00 PM ET. Lead tagged: manager, wants director role, timeline end of next quarter, partner joining.
Read the whole chat
- Northbound Coaching: Glad you reached out! This is Marcus's assistant at Northbound Coaching. What's the one thing you want to change right now?
- Customer: I'm a manager and I feel stuck. Want to move into a director role but have no idea how
- Northbound Coaching: That's a common spot. How long have you been feeling stuck, and is there a timeline you're aiming for?
- Customer: About a year. I'd like to be moving by the end of next quarter
- Northbound Coaching: Got it. Marcus works with managers on exactly this in a 1:1 program, the 8-week Clarity Sprint. It's $1,800, or 3 payments of $650. He can't promise a promotion or a raise, nobody honest can, but he'll help you build a clear plan and keep you accountable.
- Customer: That's a lot. What's the investment again, and do I get anything for it?
- Northbound Coaching: Eight weekly 50-minute sessions, a written action plan, and Voxer access between calls. Easiest way to see if it fits is a free 30-minute discovery call, no pitch deck. Marcus has Tuesday at 3:00 PM or Thursday at 11:00 AM ET.
- Customer: Tuesday. My wife might want to join, is that ok?
- Northbound Coaching: Of course, bring her along. You're booked for Tuesday at 3:00 PM ET on Zoom, and I'll text the link the day before.
What the AI handles
The business and life coach playbook comes with these conversations written in. Your own prices, hours and answers go on top.
Free guide to discovery call
Sends the free guide, asks three short questions, then offers the discovery call.
Discovery call booking
Qualifies in four questions and books the discovery call, with a reminder to cut no-shows.
'What's the investment?' answered honestly
Gives the program price from the knowledge base, explains what it covers, and offers a call.
Code words in this playbook
- CALL
- GUIDE
- QUIZ
- CHECKLIST
- WAITLIST
Pick the ones that fit your posts, or set your own.
How it goes in Mastak
Three steps in the dashboard. No code, and nobody has to get on a call with you.
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Connect Instagram
Log in with Instagram and let Mastak answer your comments and messages. Instagram connection is in early access, by invite.
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Pick the business and life coach playbook
Fill in your prices, hours and address, then choose the posts and a code word like CALL. The AI answers only from what you put on your card.
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Go live
Try it in the simulator first, playing the buyer. Once it's on, every chat shows up in your dashboard, and when someone needs you the AI goes quiet and sends you the thread.