Mastak playbook
Makeup artist
A bride asks for a quote and forgets the bridesmaids, the trial and the drive to the venue.
Comment BRIDE under a bridal reel, the AI asks date, venue and group size, then sends the deposit link; allergies go to the artist.
Bride, bridesmaids, trial and travel in one total
A follower comments BRIDE under a post. Here is the DM thread on the follower's phone a moment later, with the AI answering for Tessa Marlow Makeup.
Where the chat ends
Deposit link sent for the trial on Tuesday at 3:00 PM ET. Lead tagged: Sept 20 wedding, bride plus 4, vineyard, sensitive skin passed to the artist.
Read the whole chat
- Tessa Marlow Makeup: Hi love! What's the occasion and date, and how many people?
- Customer: My wedding, September 20. Me plus 4 bridesmaids, at a vineyard about 40 minutes away
- Tessa Marlow Makeup: Congratulations! Bridal makeup is $225 and bridesmaids are $95 each. That's $605 for the group before the $60 travel fee. Do you want a trial first?
- Customer: Yes, a trial. How much?
- Tessa Marlow Makeup: The trial is $150. If you book your wedding day, $75 of it comes off the bridal price. Tessa can do the trial on Tuesday at 3:00 PM.
- Customer: I have sensitive skin, will that be ok?
- Tessa Marlow Makeup: That's one for Tessa, I can't answer for her products. Tell her what reacts and she'll plan around it at the trial.
- Customer: Ok book the trial
- Tessa Marlow Makeup: A $100 deposit holds Tuesday at 3:00 PM ET. Here's the link. Tessa confirms September 20 for the wedding itself with you after the trial.
What the AI handles
The makeup artist playbook comes with these conversations written in. Your own prices, hours and answers go on top.
Bridal makeup guide to booking inquiry
Sends the bridal guide, then asks date, location and party size to line up a trial.
Booking with a deposit
Collects date, location and headcount, quotes the total range and sends the deposit link.
Total price with no surprises
Adds up bride, bridesmaids, trial and travel into one honest range.
Code words in this playbook
- BRIDE
- GLAM
- TRIAL
- BOOK
- PRICES
Pick the ones that fit your posts, or set your own.
How it goes in Mastak
Three steps in the dashboard. No code, and nobody has to get on a call with you.
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Connect Instagram
Log in with Instagram and let Mastak answer your comments and messages. Instagram connection is in early access, by invite.
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Pick the makeup artist playbook
Fill in your prices, hours and address, then choose the posts and a code word like BRIDE. The AI answers only from what you put on your card.
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Go live
Try it in the simulator first, playing the buyer. Once it's on, every chat shows up in your dashboard, and when someone needs you the AI goes quiet and sends you the thread.