Mastak playbook
Online fitness coach
"How much is coaching?" lands at midnight, and by morning she has found another coach.
Comment GUIDE under a reel, the 4-week guide lands in DMs, the AI asks about the goal and books a free intro call.
GUIDE in the comments, an intro call on the calendar
A follower comments GUIDE under a post. Here is the DM thread on the follower's phone a moment later, with the AI answering for Whitaker Strength Coaching.
Where the chat ends
Intro call booked for Tuesday at 3:00 PM ET. Lead tagged: goal strength, trains 2x a week, group plan.
Read the whole chat
- Whitaker Strength Coaching: Hey! It's Dana's assistant at Whitaker Strength. Here's the 4-week guide you asked for. What's your main goal right now?
- Customer: Honestly just want to get stronger and stop skipping workouts
- Whitaker Strength Coaching: That's the one I hear most. Are you training anywhere now, or starting from scratch?
- Customer: Gym twice a week, but no plan
- Whitaker Strength Coaching: So structure is the gap, not effort. Dana's group coaching is $129 a month and 1:1 is $249, both month to month. Want a free 20-minute intro call to see which fits?
- Customer: Group sounds right. Can I split the cost somehow?
- Whitaker Strength Coaching: Monthly billing already spreads it out, and there's no contract. Dana has Tuesday at 3:00 PM or Thursday at 6:30 PM Eastern. Which one?
- Customer: Tuesday
- Whitaker Strength Coaching: Booked for Tuesday at 3:00 PM ET, 20 minutes on Zoom. I'll send a reminder Monday night. If you have an injury or take medication, tell Dana on the call so she can plan around it.
What the AI handles
The online fitness coach playbook comes with these conversations written in. Your own prices, hours and answers go on top.
4-week guide for every commenter
Sends the guide to anyone who comments GUIDE, then asks one question about their goal.
Intro call booked, first month paid
Books a free intro call, then sends the coaching link with the payment plan option.
Price answered, call still booked
Answers 'how much is coaching?' with a range and what's included, then moves to a call.
Code words in this playbook
- GUIDE
- CHECKLIST
- RECIPE
- CHALLENGE
- QUIZ
Pick the ones that fit your posts, or set your own.
How it goes in Mastak
Three steps in the dashboard. No code, and nobody has to get on a call with you.
-
Connect Instagram
Log in with Instagram and let Mastak answer your comments and messages. Instagram connection is in early access, by invite.
-
Pick the online fitness coach playbook
Fill in your prices, hours and address, then choose the posts and a code word like GUIDE. The AI answers only from what you put on your card.
-
Go live
Try it in the simulator first, playing the buyer. Once it's on, every chat shows up in your dashboard, and when someone needs you the AI goes quiet and sends you the thread.