Mastak playbook
Brow and PMU artist
"Does it hurt?" and "how long does it last?" land while you're drawing someone's brows.
Comment BROWS under a healed-brows reel, the AI asks style and past work, then books a consult; health questions go to the artist.
Style, past work and a free consult, with health questions left to the artist
A follower comments BROWS under a post. Here is the DM thread on the follower's phone a moment later, with the AI answering for Soft Arch Brow Studio.
Where the chat ends
Free consult booked for Tuesday at 3:00 PM ET. Lead tagged: powder brows, first time, medication question passed to the artist.
Read the whole chat
- Soft Arch Brow Studio: Hi! Are you thinking powder, microblading or a redo? Any past brow work?
- Customer: Powder brows. I've never had anything done
- Soft Arch Brow Studio: Good to know. Powder brows are $550 and microblading is $480. The touch-up visit is $150, usually 6 to 8 weeks after.
- Customer: Does it hurt?
- Soft Arch Brow Studio: Lena numbs the area first and she can explain what to expect. How it feels is different for everyone, so I won't promise.
- Customer: I take medication for my thyroid, is that ok?
- Soft Arch Brow Studio: That's for Lena to answer, not me. She'll go over your health history in person before anything starts. Want a free 20-minute consult?
- Customer: Yes
- Soft Arch Brow Studio: Lena has Tuesday at 3:00 PM ET. You're booked for a consult, no deposit, and she'll draw the shape on you before you decide.
What the AI handles
The brow and PMU artist playbook comes with these conversations written in. Your own prices, hours and answers go on top.
Brow guide to consultation
Sends the brow guide, then books a consult. Health questions go to the artist.
Consult booking with a deposit
Books the consult or session with a deposit and hands off every health question.
Price ranges and what's included
Gives the range by service, mentions touch-ups, and moves to a consult.
Code words in this playbook
- BROWS
- PMU
- POWDER
- CONSULT
- BOOK
Pick the ones that fit your posts, or set your own.
How it goes in Mastak
Three steps in the dashboard. No code, and nobody has to get on a call with you.
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Connect Instagram
Log in with Instagram and let Mastak answer your comments and messages. Instagram connection is in early access, by invite.
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Pick the brow and PMU artist playbook
Fill in your prices, hours and address, then choose the posts and a code word like BROWS. The AI answers only from what you put on your card.
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Go live
Try it in the simulator first, playing the buyer. Once it's on, every chat shows up in your dashboard, and when someone needs you the AI goes quiet and sends you the thread.