The Builder Stack

Q: Do I need to be technical to run this?

You paste one command into Claude Code and follow a 10-minute setup video. The installer sets everything up on your Mac — a fill-in-the-blanks config file tells you exactly where your API keys go. If you have installed a desktop app, you can run this.

Q: What does it actually cost to keep running?

There is no server to rent. The whole stack runs on your own machine with your own API keys. AI calls land around a cent or two per job — a finished Reel costs roughly five cents. No subscription to me; you pay for compute, not for permission.

Q: Is the Instagram automation going to get me banned?

No. Comment-to-DM runs on the platform's official API inside the normal 24-hour reply window, capped at safe rates, and only continues while a lead is actively replying. No private API tricks, no fake browsers, nothing grey-hat. Built to survive App Review.

Q: Why $197 once instead of a subscription?

Because it's local-first. It runs on your own machine with your own keys, so there's nothing for me to host and no recurring cost to pass on. Lifetime updates land in a vault you keep. You get the SaaS value without the SaaS leash.

Q: Is this just another dump of broken configs?

Every module ships with the workflow, a setup video, a step-by-step playbook, and an outcome line telling you exactly what it saves you. Eight named pipelines, not a 5,000-template junk drawer.

Q: What do lifetime updates mean?

New pipelines, improved configs, and new modules land in your vault automatically as I build them. The Builder Stack grows with the AI tooling ecosystem. You pay once and own whatever it becomes.

8 pipelines that analyze what wins in your niche, rebuild it in your voice, and post it on schedule — running locally on your Mac. No subscriptions. No server.

~~$297~~After launch

$197

once · lifetime updates

8 local pipelines: competitor analysis → script → video → post → lead capture
SCOPE runs a full competitor breakdown in 60 seconds, not 2 hours
Built-in de-slop pass — your audience can tell the difference, and so can the algorithm
Posts to Instagram, X, LinkedIn, and Threads from one command
Comment-to-DM lead capture without a ManyChat bill
Kills ~$347/mo in SaaS fees; your compute costs cents
Works with Claude, Cursor, Windsurf, VS Code — any MCP host
One-time payment, lifetime updates. 14-day money-back.

Get Instant Access —

Instant download · No subscription · Works on your Mac

Founding price $197 · after launch ~~$297~~

See all 8 modules ↓

Works with Claude · Cursor · Windsurf · VS Code · any MCP host

The economics

Kill the subscriptions. Keep the output.

$347/moin SaaS fees, killed

$0monthly fees — ever

1 cmdinstall, local on your Mac

60scompetitor analysis

Math: Mention $41 + Jasper $49 + Brand24 $49 + Descript $24 + Opus Clip $29 + ManyChat $99 + Buffer $18 + Canva Pro $13 + Midjourney $30 = $352/mo. Rounded conservatively to $347.

The full product

Eight pipelines. Every step covered.

From competitor analysis to lead capture — all local on your Mac, no subscriptions.

01SCOPE
Paste a competitor link. Get why their top Reels won in 60 seconds.
- Scrapes any IG account: hooks, cadence, top and bottom performers
- WHY layer: breaks down hook emotion, structure, and timing trigger — not just view counts
- True reach and impressions via Graph API with fallback
- Winning hashtags, best posting hours, engagement benchmarks
kills: Mention / Brand24~$41/mo
02MINE
Find the exact pains your niche is already begging someone to solve.
- Semantic search across Reddit, forums, and comment threads
- Clusters raw pain into content angles with citation frequency
- Outputs a Niche Pain Map — the same pipeline used as a lead magnet
- No guessing what to film next
kills: Brand24 / manual research~$49/mo
03SCRIPT
Ideas become Reel scripts in your voice — that don't read like AI.
- Topic → research → structured script: Hook, Demo, Punch, CTA, "Go build."
- DE-SLOP pass strips AI markers and rewrites to conversational-technical tone
- Brand-voice config: set your rules once, applied to every draft after that
- One run outputs the script, a carousel outline, and a caption
kills: Jasper / Copy.ai~$49/mo
04REELS
A competitor Reel link in. Your finished video out in 15 minutes.
- yt-dlp download → mlx-whisper word-level transcript (Apple Silicon native)
- HyperFrames HTML→MP4 render with ffmpeg subtitles and cover image
- Human review checkpoint before final export — this is a trust feature, not a gap
kills: Descript + Opus Clip~$53/mo
05VISUALS
Covers, carousels, and thumbnails that don't drift frame to frame.
- Palette, logo, and fonts locked in config once — applied to every asset from there
- Gemini Flash Image for slides (best text rendering currently available)
- Local background removal via rembg; html-to-image for social cards
kills: Canva Pro + Midjourney~$43/mo
06POST
One idea → posts on four platforms, scheduled, human-first.
- Reformats one idea into IG / X / LinkedIn / Threads variants
- Schedules via Metricool, Postiz, or Mixpost MCP
- Honest API disclosure: native carousels and trending audio handled safely, no grey-hat
- 24/7 auto-post cron in Pro/v1.1 only — needs an always-on host (stated clearly)
kills: Buffer / Hootsuite~$18/mo
07CAPTURE
Comment → DM → email list → sale. No ManyChat bill.
- Landing page /p/[slug] per video deployed automatically
- Brevo instant welcome with file delivery; beehiiv 7-day nurture sequence
- Comment-to-DM via ChatPlace (v1), with dmbot in progress as build-in-public
- Every lead tagged by CTA word for segmented follow-up
kills: ManyChat~$99/mo
08TOOLKIT
8 local MCPs that handle the rest of your stack.
- Firecrawl + web-search MCP replaces Perplexity Pro (~$20/mo)
- Apify + Playwright MCP replaces scraping subscriptions (~$49/mo)
- n8n local + MCP replaces Zapier / Make (~$30/mo)
- Resend + Listmonk local replaces Mailchimp (~$70/mo)
kills: Perplexity + Zapier + Mailchimp + scraping tools~$169/mo

Built live in public

Real terminal output. Real results.

Every module is tested live on my own Instagram growth. No fake screenshots, no invented testimonials.

drey@builds ~$scope --competitor @creator123✓ 47 Reels analyzed✓ 3 hook patterns extracted✓ report saved → scope-report.json

Two hours of manual competitor research done in under a minute. That gap is the whole product.
— Drey, building in public — Jun 2026

drey@builds ~$script --topic "AI slop" --de-slop✓ draft generated✓ de-slop pass: 12 markers removed✓ brand-voice applied → script.md

The de-slop pass caught things I never would have spotted. The script actually sounds like me now.
— Drey, testing SCRIPT module live

drey@builds ~$cancel --subscriptions jasper copy-ai brand24✓ $138/mo freed✓ local stack covers 100%✓ data stays on your machine

Dropped three subscriptions in the first week. Output is better, margin is better, nothing lives on someone else's server.
— Drey, week 1 — documented live on Reels

Before you buy

Real questions, straight answers.

Do I need to be technical to run this?

What does it actually cost to keep running?

Is the Instagram automation going to get me banned?

Why $197 once instead of a subscription?

Is this just another dump of broken configs?

What do lifetime updates mean?

The offer

One payment. The whole content machine. Yours forever.

8 pipelines, local-first on your Mac, zero subscriptions. Founding price $197 until launch — goes to $297 after.

Get Instant Access — $197

See free build first ↗

One-time payment
Local-first on your Mac
Lifetime updates
14-day money-back

Go build.