Your DMs don't stop at midnight.

Someone comments 'LINK' on your Reel at 2am. If you reply manually, they see it in the morning — after they've already found what they needed somewhere else. Mastak responds in under 3 seconds, asks the right question, and starts moving the conversation toward a sale while you sleep.

Automate your DMsNo credit card · Free plan available

The honest comparison

Manual DMs aren't wrong — they're personal and they work. The problem is scale. Most creators who post consistently find that DM volume grows faster than time does. At some point, a 4-hour response window loses the lead. Mastak doesn't replace your voice — it handles the first part of the conversation (qualifying, answering FAQ, moving toward a sale) and hands off to you for anything that needs a human.

Response time is the first thing that determines whether a lead converts

Studies on sales response time consistently show that the majority of conversions happen within the first 5 minutes of initial contact — the probability drops sharply after that. When someone comments on an Instagram post, they're in a moment of interest. That moment doesn't last. Mastak DMs them in under 3 seconds. Manual replies — depending on when you check your phone — might happen in 20 minutes, 4 hours, or the next morning. The lead doesn't wait.

Under 3 seconds. Every time.

One viral post changes the math

A post that performs well doesn't generate 10 DMs — it generates 200, or 2,000. Replying manually to 200 qualified inquiries in a day is a full-time job. Most creators don't reply to all of them, which means they're leaving conversions on the table they know about but can't reach. Mastak handles the volume automatically. The conversation it starts is the same whether it's 10 DMs or 2,000 — qualifying questions, relevant info, next steps.

10 DMs or 2,000. Same response time.

Manual replies depend on your mood. AI doesn't.

When you reply manually, the quality of the response depends on the time of day, how tired you are, whether you read the full message, and whether you remembered what this person asked last week. Mastak's AI remembers every conversation. If someone said 'I'll think about it' three weeks ago and messages again today, the AI picks up exactly where they left off — no re-qualifying, no 'sorry, what did we discuss?'

Remembers every lead. Every time.

Automation doesn't mean you disappear from the conversation

The most common concern with automation is that it feels impersonal. Mastak is designed with human handoff built in: when a lead says 'I want to talk to someone' or reaches the HANDOFF stage of the sales sequence, the AI pauses and you step in. You get an alert. The conversation history is right there. You're not replacing yourself — you're handling only the conversations that actually need you.

You handle the conversations that matter.

Manual DMs vs Mastak

Manual DMs vs Mastak
FeatureManual DMsMastak
Response timeManual: minutes to hours. Mastak: under 3 seconds✕✓
Available 24/7✕✓
Handles 2,000 DMs in a day✕✓
Remembers previous conversationsManual: only if you scroll back. AI: always.~✓
Consistent qualifying questions✕✓
Follows up on cold leads automaticallyRe-engagement on Mastak roadmap✕~
Human touch / personal repliesMastak hands off to human when needed✓~
Free to runMastak free plan: 200 conversations/month✓~
Works while you sleep✕✓

When manual DMs still make sense

Manual DMs

  • You have fewer than 50 DMs per month and personal touch matters most
  • Your product requires a highly custom pitch for every lead
  • You're in a niche where automation would feel out of place

Mastak

  • You get more DMs than you can respond to in under an hour
  • You post content regularly and volume spikes unpredictably
  • You've lost leads because you replied too late
  • You want to know where each lead is in the sales process

Getting started takes 10 minutes

No migration needed — you're not moving from another tool. Connect your accounts, describe your product in the AI settings, pick a playbook. The first automated DM can go out today.

  1. Create your account at dash.mastak.app (free plan, no card)
  2. Connect Telegram in Settings → Channels (2 minutes)
  3. Connect Instagram via Meta OAuth (15 minutes)
  4. Write a short description of your product and sales goal in AI settings
  5. Pick a playbook — the AI sets up the conversation flow from there
  6. Post something, watch the first DM go out automatically
Get started free

Questions people ask before switching

Will followers know they're talking to an AI?
You control the AI's persona entirely. Most creators configure it to sound like their brand voice — casual, specific to their niche, with the phrases they'd actually use. The AI doesn't identify itself as a bot unless you tell it to. Whether to disclose is your call; we don't force a disclaimer.
What if someone asks something the AI doesn't know?
The AI draws on your knowledge base — the product info, FAQ, and tone rules you provide. If someone asks something genuinely outside what you've told it, the AI says it doesn't have that information and offers to connect them with you directly. It doesn't make things up.
Can I still reply manually to specific people?
Yes. Pausing the AI for a conversation takes one tap — the AI steps back, you reply, and it stays quiet until you re-enable it. You can also tag specific contacts to always skip automation.
How much does it actually cost?
The free plan covers rule-based replies — enough to test the setup. Start is $12/month for 1,000 AI conversations. No per-contact fee, no credit meter, no overage surprises.