BotHelp is Telegram. Mastak is Telegram + Instagram.
BotHelp's core is Telegram and VK automation — it doesn't have native Instagram comment-to-DM via the official Meta API. If Instagram is part of your funnel, BotHelp isn't a full solution. Mastak runs both channels from one dashboard, one AI, one subscription. Comment-to-DM on Instagram, DM automation on Telegram — same settings, same knowledge base, same conversation history.
One tool for both channels.Keyword triggers vs. AI that reads intent
BotHelp works on keyword matching: someone sends a specific word, the bot fires a scripted response tree. This works for simple use cases — delivering a lead magnet, confirming a registration. It breaks when the lead asks something off-script, changes their mind mid-conversation, or needs an actual answer about your product. Mastak's AI reads the intent behind each message. If someone asks 'how much is the full price?' in the middle of an onboarding flow, the AI answers instead of routing them to a dead end. Memory means it also doesn't ask the same qualifying question twice.
Reads intent. Doesn't dead-end.Pricing models
BotHelp charges per subscriber base — the more subscribers your bot has, the higher the plan. This creates a similar dynamic to ManyChat: growth is punished. Mastak charges per conversations used, at a flat monthly cap. A Starter plan at $12/month covers 1,000 Fast-tier conversations — most accounts don't come close to that ceiling.
Flat rate. No subscriber tax.BotHelp is built for the RU market. So is Mastak.
BotHelp has deep roots in the Russian-speaking market — Russian-language interface, payment integrations suited to RU, a large community. Mastak launches with RU + EN simultaneously: Russian-language dashboard, ЮKassa payment routing for RU cards (SBP ~0.4–0.7%), and Telegram-first architecture for markets where Instagram reach is constrained. We're not US-first with an afterthought RU translation.
Russian-first, not an afterthought.